Dr. Qin Sun is an associate professor at the Department of Marketing. Her research interests include country branding and destination branding, cross-cultural marketing, bicultural/ multicultural consumers, electronic word of mouth, online keyword search behavior and search advertising, mobile marketing, social media marketing, marketing education, and business ethics. To date, she has published various articles in premier peer-reviewed journals such as the Journal of Marketing Theory and Practice, Business Ethics: A European Review, Journal of Global Marketing, Marketing Education Review, Journal of Consumer Marketing, Journal of Brand Management, Journal of Customer Behaviour, Journal of Education for Business, and Journal of Electronic Commerce Research. She currently serves as a Senior Associate Editor for the Journal of Global Marketing and President of the Marketing Educators' Association.

  • Ph.D. Major: Marketing; Minor: Econometrics 2009, University of North Texas
  • M.B.A. International Business 2005, California State University Dominguez Hills
  • B.A. Philosophy 1999, Beijing Normal University

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