Andrew L. Surmani
Professor

Brief Biography

Professor Surmani has worked for more than 35 years in the music industry. He currently serves as the President and CEO of Surmani Business Coaching. Prior to that position, he worked for Alfred Music for 29 years, most recently as the Chief Marketing Officer overseeing global sales, marketing and product development operations. Overseeing educational publishing for institutions at Alfred, he helped consolidate company operations following the largest acquisition in print music publishing history (Alfred’s purchase of Warner Brothers Publications), launched and oversaw major product lines, introduced innovative marketing campaigns and expanded into global markets. While leading this division for Alfred, the company launched some of its most successful product lines, including Accent on Achievement, Strictly Strings, Choral Designs, Alfred Pop Choral, Alfred's Essentials of Music Theory and the revolutionary customizable band and string methods, Sound Innovations.
Professor Surmani also works as a freelance musician, and has performed in the Montreux (Switzerland), Istanbul (Turkey), Juan-les-Pins (France), Jazz à Vienne (France), Umbria (Italy), Lake Biwa (Japan), and Wigan (England) international jazz festivals. He has performed in the concert halls of Carnegie Hall, David Geffen Hall and Alice Tully Hall at Lincoln Center, and led a band and played lead trumpet in two shows at Walt Disney World.

Research 

Music Industry (Business)

Connections