I joined the CSUN Department of Marketing in 1994 after completing my PhD. at UCLA. I have taught a wide-range of marketing and interdisciplinary business courses at the undergraduate and MBA level. These include Introduction to Marketing Management, Marketing Communications, Small Business Consulting (undergraduate and MBA), Analysis of Contemporary Organizations, MBA Marketing Management, and the Gateway to Business Experience.
My academic research focuses on interpersonal influences on consumer behavior and decision making, applied to family and marketing communication contexts. I have also published and presented on client-based projects and experiential learning, based on experiences with the Small Business Institute. I have led the CSUN chapter since 1998, and currently serve as the President to the Small Business Institute. I enjoyed 10 combined years as director of the graduate programs in business, served as Interim Dean of the College, and am currently special assistant to the Dean.
- Ph.D. 1995, University of California Los Angeles
- B.S. 1989, University of Iowa
This person has not added any Research Interests.
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