Dongling Huang is a Professor of Marketing at the David Nazarian College of Business and Economics, California State University, Northridge. She holds a Ph.D. in Management Science with a concentration in Marketing from University of Texas at Dallas, and has previously taught at the Lally School of Management at Rensselaer Polytechnic Institute. Professor Huang’s research interests include new product strategies and marketing analytics. Her research has been published in Marketing Science, European Journal of Marketing, Marketing Letters, Journal of Business Research, Journal of Industrial Economics, and Journal of Culture Economics, among other journals. Her papers have received awards such as the American Marketing Association (AMA) Marketing Analytics and Research Best Paper Award, Academy of Management Conference Best Paper Award, and AMA Advanced Research Techniques Forum Best Paper Award.
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