Jodi O’Connell has worked in the private sector for 10 years at companies ranging in size and industry to help them measure marketing performance and its impact on the bottom line. She specializes in Marketing Analytics, helping companies bridge systems gaps, create and implement measurement frameworks and generate insights that optimize marketing performance. She currently works as the head of the Marketing Analytics department for Icertis, a pre-IPO tech startup. She is a fellow Matador and has her MBA from CSUN.

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