Kristen L Walker

Kristen L. Walker is a Professor of Marketing, currently serving as the Nazarian College MBA Director and Small Business Institute (SBI) Director. She regularly utilizes client projects and platform development activities in classes to help students manage and execute marketing strategies for community businesses and non-profit organizations. Her research interests merge public policy, technology, and marketing, focusing on socially responsible business practices around technology, interactive marketing, digital business models, social media, and youth privacy protection. Highlighting the risks youth face online, her grant work includes funding by NSF and private foundations (youthprivacyprotection.org). Her article “Surrendering Information Through the Looking Glass: Trust, Transparency and Protection” was awarded the 2018 Thomas Kinnear best paper award from JPPM and recognized by the AMA-EBSCO Responsible Research in Marketing. She is an Associate Editor for the Journal of Public Policy & Marketing (JPPM), serves on the ERB of the Journal of Consumer Affairs, Journal of Consumer Marketing, and the Journal of Marketing Analytics. Dr. Walker encourages a variety of majors to understand the changing role of consumer information and its permanence/power in the marketplace.
She encourages learning through curiosity:
"...for what you learn today, for no reason at all, will help you discover all the wonderful secrets of tomorrow.”
― Norton Juster, The Phantom Tollbooth