Kristen L Walker

Kristen L. Walker's research interests merge public policy, technology and marketing to include interactive marketing, social media, retail environments, brand preference, technology-integration, and Internet privacy. Dr. Walker was awarded the 2018 Thomas C. Kinnear award for outstanding article in JPP&M for her research on how consumers surrender information online, highlighting digital privacy and technology concerns in the digital age and recognized as a 2020 AMA-EBSCO Responsible Research in Marketing Award finalist. These awards align with her grant work including a 2019 $238K NSF SaTC grant and a $193K grant from the Digital Trust Foundation (2015-16). Privacy information educational campaigns for parents/caregivers, teachers, and youth are at: YouthPrivacyProtection.org. She designed the Interactive Marketing Minor at CSUN, encouraging a variety of majors to understand the changing role of consumer information. Continuing her work on projects dealing with consumer privacy/protection and youth privacy protection she regularly uses client projects in her courses. She is an AE for the Journal of Public Policy & Marketing, and on the ERB for the Journal of Consumer Affairs, Journal of Consumer Marketing and has published in several marketing, public policy, and ethics journals, among others. She encourages learning:
"...for what you learn today, for no reason at all, will help you discover all the wonderful secrets of tomorrow.”
― Norton Juster, The Phantom Tollbooth