Dr. Beruchashvili's research focuses on consumer gender identity, goals, and emotions under the broad theoretical purview of Consumer Culture Theory (CCT). Her publications have appeared in marketing and consumer research journals including the Journal of Consumer Research, Journal of Consumer Culture, Journal of Consumer Affairs, Journal of Consumer Behaviour, and Consumption Markets & Culture.

  • Ph.D. 2007, University of Nebraska-Lincoln
  • M.B.A. 2002, Clemson University
  • B.A. 1993, Tbilisi State University
  • B.A. 1992, Tbilisi State Institute of Foreign Languages

    This person has not added any Research Interests.


Class # Catalog # Title Days Time (Start-End) Location Syllabus
Loading class information...
Loading class information...

Day Hours Location Description
Loading office hours...
Loading office hours...

Faculty

BB 4261


MailDrop: 91330-8377


Research and Grants Committee


Member

Location Unavailable