Dr. Beruchashvili's research focuses on consumer gender identity, goals, and emotions under the broad theoretical purview of Consumer Culture Theory (CCT). Her publications have appeared in marketing and consumer research journals including the Journal of Consumer Research, Journal of Consumer Culture, Journal of Consumer Affairs, Journal of Consumer Behaviour, and Consumption Markets & Culture.

  • Ph.D. 2007, University of Nebraska-Lincoln
  • M.B.A. 2002, Clemson University
  • B.A. 1993, Tbilisi State University
  • B.A. 1992, State Institute of Foreign Languages

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BB 4261


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