Patricia Martín Varela
Lecturer

Brief Biography

Patricia Martín (she/her/ella) is a Ph.D. candidate in the School of Education & Information Studies Division of Higher Education at UCLA. She was born in San Juan de Los Lagos, Jalisco, and raised in California's San Joaquin Valley. Her experiences navigating higher education as an immigrant, English Language Learner, and first-generation student, coupled with inequities in her P-20 schooling, informed her research interests in studying higher education enrollment management, college recruiting, advertising, and college access. She received her Bachelor's degree in Sociology with minors in Education and Applied Psychology from UC Santa Barbara and a Master's in Education from the University of California, Los Angeles. She is interested in using computational social science to investigate postsecondary institutions' enrollment and advertising practices and their effects on college access for underserved students. Her dissertation research tackles understanding how students make sense of universities' digital marketing approaches as a timely and critical way to inform equity in college admissions. She employs a 12-month critical ethnography informed by Chicana/Latina Feminist epistemologies with high school students from California's San Joaquin Valley (SJV).

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