Dr. Qin Sun is an assistant professor at Department of Marketing. Her research interests include country branding and destination branding, cross-cultural marketing, bicultural/ multicultural consumers, teaching innovation, electronic word of mouth, online keyword search behavior and search advertising, mobile marketing, social media marketing and business ethics. To date, she has published various articles in premier peer reviewed journals such as Business Ethics: A European Review, Journal of Global Marketing, Marketing Education Review, Journal of Consumer Marketing, Journal of Brand Management, Journal of Customer Behaviour, Journal of Education for Business, and Journal of Electronic Commerce Research. She currently serves as an Associate Editor for the Journal of Global Marketing.

  • Ph.D. 2009, University of North Texas
  • M.B.A. 2005, California State University Dominguez Hills
  • B.A. 1999, Beijing Normal University

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