Dr. Qin Sun is an assistant professor at the Department of Marketing. Her research interests include country branding and destination branding, cross-cultural marketing, bicultural/ multicultural consumers, teaching innovation, electronic word of mouth, online keyword search behavior and search advertising, mobile marketing, social media marketing, and business ethics. To date, she has published various articles in premier peer-reviewed journals such as Journal of Marketing Theory and Practice, Business Ethics: A European Review, Journal of Global Marketing, Marketing Education Review, Journal of Consumer Marketing, Journal of Brand Management, Journal of Customer Behaviour, Journal of Education for Business, and Journal of Electronic Commerce Research. She currently serves as an Associate Editor for the Journal of Global Marketing.

  • Ph.D. Major: Marketing; Minor: Econometrics 2009, University of North Texas
  • M.B.A. International Business 2005, California State University Dominguez Hills
  • B.A. Philosophy 1999, Beijing Normal University

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