Dr. Tina Kiesler is an award-winning undergraduate and MBA educator. She is a professor in the Marketing department in the David Nazarian College of Business & Economics at California State University, Northridge (CSUN), where she also served as the Business Honors Program Director and the Faculty Athletics Representative to the NCAA. In her research and publications, Professor Kiesler studies consumer person perception in the marketplace (how marketplace behaviors affect one's perceptions of self as well as perceptions of others), consumer perceptions of power in the marketplace, as well as consumer privacy behaviors in digital environments. She co‐authored a $900,000 Accelerating Academic Success grant awarded from the NCAA for enhancement of academic services for student athletes at CSUN. The funding resulted in the CSUN Matador Achievement Center as well as a summer bridge program for incoming student athletes. She was co-­principal investigator of a $193,000 grant awarded by the Digital Trust Foundation for the study of online privacy knowledge and behaviors among middle-­school aged youth. The results of the project, titled "A Youth-­Driven Information Privacy Education Campaign," were presented at the Federal Trade Commission's PrivacyCon meeting in Washington D.C., American Marketing Association conferences, and the Marketing Edge Research Summit.

  • Ph.D. 1990, University of California Los Angeles
  • B.A. 1982, University of Michigan

    This person has not added any Research Interests.

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BB 4147

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