Dr. Tsun-Yin (Tracie) Tung received her Ph.D. in Design and Human Environment under the College of Business from Oregon State University. Her areas of expertise include consumer behavior, merchandising management, and e-commerce. Her research focuses on consumer decision-making, retail technology adoption, consumer attitude and product attributes, marketing strategies, and sustainable consumption.

After she received her master’s degree in Apparel Design from Oregon State University, she worked in the fashion industry for nearly four years. Before she joined CSUN, she had taught marketing, introduction to the fashion industry, and international retailing in the Business Department of the New York City College of Technology, CUNY for one year.

  • Ph.D. 2016, Oregon State University
  • M.S. 2008, Oregon State University
  • B.A. 2004, National Hsinchu Teachers College at National Tsing Hua University

Research Interest data is currently not available.


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Assistant Professor

SQ 203


MailDrop: 91330-8308


tracie.tung@csun.edu

P: 818-677-3122


F: 818-677-4778